Whitepaper: Redefining menopause care: Private label opportunities in a growing $16.1b market
For decades, menopause has been underrepresented in health and wellness aisles. But things are changing fast. As conversations around women’s health become more open and inclusive, brands are realizing that menopause care is not just a necessity, it’s an untapped opportunity.
With over one billion women navigating this life stage, the demand for real, stigma-free solutions is accelerating. The question is: will your brand lead the way?
From taboo to trend: The menopause category evolves
The menopause category is undergoing a quiet revolution. What was once considered a taboo topic is now a focus for wellness innovation, driven by a wave of empowered consumers seeking personalized care.
This isn’t just about hot flashes and hormone talk. It’s about delivering targeted solutions for a spectrum of physical, emotional, and intimate health symptoms. And it’s about doing so with empathy, education, and elegance.
Retailers are paying attention - Consumers want more
Retailers are beginning to respond, creating dedicated menopause aisles and launching universal shopping symbols to help consumers easily identify menopause-friendly products. But despite the momentum, there remains a significant gap in product offerings that are both symptom-specific and aligned with modern wellness values.
Why private label is poised to lead this market
That’s where private label comes in. For retailers and wellness brands, the ability to offer bespoke menopause solutions. Ranging from hormone-free supplements to intimate care and skin-friendly hygiene products is no longer a niche play. It’s a strategic expansion into a high-growth market.
Get the full story - And the strategy
The whitepaper goes deeper into:
Market growth trends and EU projections
How major retailers are addressing menopause
Key menopause symptoms and unmet consumer needs
What today’s 45+ female consumers really want
Ready to serve the women most brands ignore?
Download the whitepaper now and discover how your brand can lead the menopause wellness movement.
Summary - What you’ll learn in the whitepaper
- The full spectrum of menopause symptoms beyond just hot flashes
- Why today’s 45+ women demand more personalized wellness solutions
- Current market size and where growth is headed through 2030
- How retailers are beginning to reshape the menopause aisle
- Why private label is the fastest path to market entry