Whitepaper: Capitalizing on the Rise of Intimate Wellness
The wellness movement is no longer skin-deep. Today’s consumers are prioritizing not just physical and mental health, but also their intimate wellbeing. If your shelves still relegate lubricants and arousal gels to the shadows, you’re leaving serious revenue (and relevance) on the table.
Our latest whitepaper, “Retail Ready: Capitalizing on the Rise of Intimate Wellness,” unpacks this powerful market shift and shows you how to lead it with high-margin, private label products designed for today’s informed consumer.
What’s happening and why you should care
- The global sexual wellness market is forecasted to hit $92 billion by 2032, growing at a CAGR of 7.9% (Straits Research, 2023).
- Products like personal lubricants, stimulating gels, and delay gels are no longer niche—they’re everyday essentials.
- Yet many pharmacies, supermarkets, and mass retailers are still under-serving this exploding demand.
Lubricants: The must-carry SKU in modern wellness
From menopausal women to younger couples exploring self-care, lubricants serve a wide spectrum of customers. In fact, 63% of adults report using them regularly (Statista, 2023). Still think this is a back-aisle product?
Gels that go beyond the basics
Pleasure-enhancing and confidence-boosting formulas—like stimulating and delay gels—are becoming the next frontier in personal care. They combine premium pricing with loyalty-driving performance, particularly when sold under a trusted store brand.
Private label = Your competitive edge
Want to stand out and scale your margin? The whitepaper reveals how private label products:
- Deliver higher profit margins than national brands
- Give you full brand and formula control
- Allow faster innovation and trend responsiveness
- Come backed by GMP, ISO13485, HACCP, and CPNP certifications
Get the full story - And the strategy
The whitepaper goes deeper into:
How consumer attitudes around intimate care are evolving
Why private label is outperforming traditional brand partnerships
What your product mix should include in 2025 and beyond
Real data, category insights, and actionable guidance
Ready to rethink your aisle strategy?
Download the full whitepaper to access the insights retail leaders are using to future-proof their intimate wellness assortments.
Summary - What you’ll learn in the whitepaper
Lubricants are now personal care staples, not specialty items
Stimulating and delay gels are profitable growth categories
Private label gives you control, speed, and profitability
Certifications ensure safety, compliance, and consumer trust